We are really pleased you want to get in touch. You can call +44 (0)1623 555 512,
email us at michelle@hmcltd.co.uk or complete the form below.

We are GDPR compliant - to read more click here.

Name*: Email*: Telephone*:
Message*:

Halfords Mot Advert Banned

19 December 2013

Halfords MOT Advert Banned

The lastest MOT promotion by Halfords pitching tests at £29.95, has been banned by the Advertising Standards Authority.The watchdog took issue with the statement "MOT's now £29.95 RRP £54.85" & decided that it was misleading to consumers.

Whilst £54.85 is VOSA's maximum charge it's neither a recommended retail price or a charge that all testing stations use.VOSA make no recommendations about the price at which MOT should be sold, the ASA decided that £58.85 was not a recommended retail price and this was wrongly being referred to by Halfords.

Halfords submitted that all it's 290 garages charged £54.85 for it's non promotional price, however the ASA considered that no evidence was suppiled to demonstrate this.

The ASA concluded that the advert was inaccurate & misleading.

The decision comes a little over a year after Halfords last run in with the ASA. In November 2012 their "50% cheaper than a main dealer" adverts were also banned after a complaint by SMMT led to the ASA finding claims could not be substantiated.

The Motor Ombudsman
Navigate To Us

Navigate To Us

Opening Hours
Mon to Fri - 7am to 6pm
Sat - 8am to 1pm

Telephone

michelle@hmcltd.co.uk
james@hmcltd.co.uk

Hardwick Motor Company Limited
Hardwick Lane, Sutton-in-Ashfield
Nottinghamshire, NG17 5EJ

Newsletter Signup